CandleHill Identity Package

CandleHill is a start-up technology company where its owners take advantage of their expertise in the electronic and computer programming fields to invent innovative products of all kinds. Their flagship product is a drum smoker which allows the users to easily smoke meat to perfection.

I created a clean, modern logo that expresses the technology feel without the cold futuristic look.
The orange flame represents the innovative spirit of the company, and the tag line "life-changing innovations" communicates what the company is about.

Logo sketches

On the left are the logo options offered to the client, on the right is the original stationery system design. The client loved the attention-grabbing orange envelop flap, unfortunately, their start-up budget would not allow custom envelopes. Therefore, I modified the design to use a pre-manufactured orange envelop with labels for the company logo and tagline. Not only is this a money-saving solution, it makes the envelop even more eye catching.